Ansaldo STS communicates with its customers and the market in general in order to contribute to the creation of value, improving the way in which the brand is perceived by the many professionals who participate the decision-making process regarding investments and the main operating activities.
Institutional communications target the top management of major national railway companies and the public authorities of urban areas interested in transportation solutions, the operating units of customers assigned to the performance of contracts, the technical and contractual supervisory bodies appointed by customers or required by local legislation, professional industry associations and opinion makers.
The objective of technical and business communication is to inform the various professionals who are most active in areas such as qualification with customers, design, implementation, commissioning, approval, after-sales service, staff training and workers’ safety at the sites.
It pursues these objectives by creating a work community that can adjust its response to the market in terms of timing and procedures by participating in trade fairs, appearing in specialised publications with institutional and product advertisements, along with articles detailing certain aspects, company publicity on the website, publishing leaflets and broadcasting of videos for sales and marketing.
A year of events: tradeshows and advertising campaigns
|April||5-6 Smart Rail Europe||Amsterdam|
|10-12 Elmia Nordic Rail||Jonkoping|
|November||6-8 CBTC World Congress||Paris|
For Ansaldo STS, the trade fair is without a doubt one of the most important sales and marketing tools, where privileged contact is made between the exhibitor company and the stakeholder. It is a strategic tool for being in the front line and for building customer relations.
The following trade fairs are of particular note:
APTA EXPO, Atlanta (Georgia)
For the first time, Ansaldo STS, Hitachi Rail Italy and Hitachi Vantara participated in the most important Mass Transit trade fair in the United States.
The event is attended by more than 12,000 leaders in over 75 countries, with over 800 exhibitors united in an exhibition space extending for around 27 thousand square metres.
During this event, Ansaldo STS was able to introduce North American customers to products such as: CBTC, Full System Capabilities, High Speed Rail, Switch Machine, Central Office Solutions, MicroLok-Vipro and MTA Project.
Expoferroviaria, Milan (Italia)
Ansaldo STS attended the most important Italian trade fair in the Rail sector with a high-impact stand shared with colleagues from Hitachi Rail Italy.
Visitors and experts had access to special areas dedicated to meetings as well as an advanced virtual reality device made available by the Company, which enables users to explore driverless Ansaldo STS stations throughout the world.
ExpoFerroviaria was also the ideal occasion to present the Company’sproducts, technological innovations an business results achieved in the course of the last year to the audience of sector operators and experts attending the event.
Advertising campaign 2017
Ansaldo STS recognises the close synergy between trade shows and advertising, concentrating its advertisement spots in the periods immediately prior to the trade fairs which, in turn, have been carefully studied and identified according to a defined marketing plan.
In the context of an increasingly digital and dynamic world, Ansaldo STS has naturally adapted to and focused on online publications such as IRJ, RAILWAYGAZETTE, INGEGNERIA FERROVIARIA, CLIMATE 20 Witan Media UNA-UK and FUTURE RAIL, while still retaining a presence in paper publications such as UIP MAGAZINE, The Official Journal of the UITP Summit, DOVE e CHI, and LIGURIA ECONOMY.
The advertising campaign implemented by Ansaldo STS aims to define the Company’s identity, constructing an increasingly consolidated and instantly recognisable brand identity and aiming to promote the brand’s values through a slogan.